Well my lovelies I have been out on the town once again! My latest adventure was on location at Robert Simmonds with the wildly talented crew from locally founded and operated Wear Your Label. There was excitement in the air from the moment I walked in the door, after all this was a celebration!
In case you haven’t heard already May 28th was the launch for the first retailer in Fredericton to be carrying Wear Your Label as part of their spring 2016 selection. If ordering online isn’t your style or you are curious about fit and color now is the time to go check out this great selection of slick pieces that not only look great, but are helping to eliminate the stigma surrounding mental illness.
The launch had a packed itinerary for the day there was a Zumba demonstration at 11am with Melissa Leger, a presentation by Brenda Bravener on holisitic nutrition at 12pm, a yoga demonstration at 1pm with Julie Nowe, and Margaret Langille was also on sight to give out healthy recipes and tips for proper nutrition. Also present with tons of important information was the Canadian Mental Health Association with a lovely friendly representative who was armed and ready with pamphlets and information on programs and services available to anyone who is interested.
Also in attendance was one of the company’s co-founders and CEO Kyle MacNevin! I caught up with Kyle for a few minutes to congratulate him and snap a few pictures. Wear Your Label has come a long way in a short time, but not without a lot of hard work and dedication from Kyle and his entire team.
Wear Your Label, I tip my hat to you for so many reasons. You’re do-ers who saw an opportunity and now as an organization you’re making real change in the way people view both their own illness and the illness of others in an informed and compassionate way.
Fredtown Fashionista
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