Thursday, 28 July 2016

My Little Festival Style Lookbook

This is my favorite time of the year where there is a festival  around the corner of every weekend! Festival season is only really 2-3 months long, and it always seems so fleeting! I got more into the habit of documenting outfits this year though, so figured I'd share a little lookbook of my festival influenced fashions.

Now I myself don't get to nearly enough festivals, but festival wear is a major influence on my every day style, especially in the summer. Comfortable cotton dresses, rompers, crop tops, maxis, dusters, and of course, accessories like body harnesses and flower crowns. These are staples in my wardrobe all year round, and during the Summer is when I can really let it flourish!

Here are a few of my own festival inspired looks from over this summer.


Above photos taken by Trish Knox


Photo by Emily Dickinson 



Festival wear is also my favorite type of fashion to create, as it has a very magical aesthetic. Pretty much everything I send down the runway or list on my etsy page is ready to make you stand out at a festival. Festivals are where you can really let your inner fairy or mermaid shine and people appreciate it rather than giving you a side ways glance! I made this Water Nymph head dress for someone going to Future Forest, an electronic music festival a few km past Mactaquac that happened this past weekend.

 Speaking of Future Forest, this was the festival I actually got to attend this year! It was a magical blast! I vended at this event last year, but this time I went just to have a good time. It brings all of the best costumes and clothing out of the wood work! Or into the wood work, rather! :D
Here is the flower crown and festival outfit I came up with for myself for this past weekend.


 



If you like the head dresses you see above, I have been busy listing more pieces on my Etsy page recently, please check it out through the link below!

Kayleigh Saad
President Fredericton Fashion Council 
https://www.etsy.com/ca/shop/LunarOfferings
https://www.facebook.com/lunarofferings/

Thursday, 21 July 2016

Dee Wilkie Website Launch Party



Wow, what a crazy year it has been... Last August I started my very first blog (after lots of arm twisting from my friends) Dee Wilkie - The Art Project. I interviewed and collaborated with brands such as East Coast Lifestyle and Wear Your Label.
 I also worked with local artists such as Adrienne Goodine, Michelle Duncan, and Kayleigh Saad. 

This Spring I decided that I wanted to completely re-do my website and push myself even more than I ever had before. This August I will be officially launching my new website deewilkie.com and I can not wait! The launch will be held at Maybee Brewery on Aug. 11th at 7:30pm and will have magic incorporating my hand dyed silk, Milda's Pizza, and a pop-up shop. There will also be door prizes, and of course Maybee's craft beer. 

So...why have a website launch? Well, a few reasons. How many of you have ever said "there is nothing to do in Fredericton!" I know I have...about a thousand times. I want to host an event that people can look forward to, get dressed up for if they want, and have fun at. This is a FREE event and it's something to do. Also, why not have a launch party? New businesses do all the time. I figure if they can, so can I! Hope to see you there! And if you would like an exclusive viewing of my website before it goes live, visit deewilkie.com to sign up for my email list! 

Cheers!
Dee Wilkie
 

Monday, 18 July 2016

Post Production Procrastination

When people think of a fashion designer, they think of someone drawing and sewing clothing. This makes sense, because to me, it is the most enjoyable part of the process when I am working on designs. The conjuring of the everything! Unfortunately, when you are trying to sell your work, this is only half the process.

What people don't think about is the work that goes into actually pricing, photographing, listing and selling the items after it is made. This is the part of the job the I dislike the most and tend to put off forever, and it is easy because I consider my design work a part time hobby job, so I have never really pushed it to the next level.

It is a lot of work maintaining an online shop. You need to have high quality, well thought out photos of your work. You need to list every last detail of what you have made, and have it weighed and measured for shipping. Advertising and proper branding is a lot of work too. For someone that just simply dislikes doing all of this, it is easy to procrastinate selling my work at all.  The fashion designer that doesn't have the funds to pay a team of help ends up playing a lot of other roles that can be difficult for someone that just wants to create the product.

I also find pricing my items difficult. I don't want to undercut myself (which I tend to do) but when you are competing with fast fashion prices, it is hard not to second guess what you quote people for cost in fear they may change their mind on the purchase.

 With all of this being said, I am finally gearing up to really get my Etsy shop filled with all of the beautiful pieces I have created over the past 2 years but just never got a chance to list because of all of my whiny excuses not to.  I have even had pictures ready to go for a while but just no motivation to get it all written up, measured priced, etc...It is time to push myself to change that! Below are a few of many creations I have ready to go up on my page!



 
  


Follow my fb page and stay tuned for listings on my Etsy in the very near future!

Kayleigh Saad
https://www.facebook.com/lunarofferings/
https://www.etsy.com/ca/shop/LunarOfferings




Wednesday, 29 June 2016

International Lolita Day

Lolita is a subculture originating from Japan that is heavily influenced by Rococo, Victorian and Edwardian fashions. Some say it was started as a reaction to the growing trend of exposed skin in modern society. Lots of people love Lolita because it makes them feel elegant and feminine in a modest fashion.

 A few weeks ago I had the pleasure of attending my first Lolita meet up for International Lolita Day. When I was a teenager/early 20s, there were no Lolita groups in Fredericton for me to participate in while I was at the peak of my love for this look. I am glad to see it growing in popularity in smaller cities, though my closet since then has been weeded out of the style a bit, I still found a cute, relevant outfit to wear to the meet! I called it my Bosokozu (biker/gang) Lolita haha



 We met up at the Chess Piece Cafe downtown, and there were only 5 of us, so it was pretty relaxed, and I was able to ask everyone a few questions about Lolita fashion and what has drawn them to this style. There are many different variations to the style and everyone loves something a little bit different!



  


Amanda (above left) Became interested in Lolita fashion in 2009 because she was drawn to the gorgeous textiles and patterns of the big Lolita brand names. From there it became a pass time and form of self expression. Her favorite styles of Lolita are Military, College, and Classic Lolita.

Emily (above center) discovered Lolita in 2006 through a friend who introduced her to Harajuku fashion. Her favorite styles are Classic Sweet, and Classic Lolita. "It is modern Marie- Antoinette without the beheadings" she says.

Elizabeth (above right) had Lolita pop into her life in 2007 through the love of  all things cute! It is a total lifestyle for her and her favorite styles are Hime-Lolita and Classic Lolita. 


Melysa (not pictured) was introduced to the world of Lolita through her love of Card Captor Sakura (anime) and all of her costumes. She loves every style of Lolita and is a form of self expression for her.

As for myself, I got into Lolita fashion in 2003, when I discovered the Japanese visual kei band Malice Mizer and their vocalist, Mana,who is still my first thought when I think of the term Gothic Lolita. I started to make little lolita bonnets and selling them through forums online!! My favorite styles are Gothic and Sweet Lolita.  Just for fun I decided to put together a few of my Lolita looks from yesteryear! There are some Lolita groups out there with strict outfit guidelines, but I like to have fun with it! 



                                                                     Kayleigh Saad
President - Fredericton Fashion Council
https://www.facebook.com/lunarofferings/
















Monday, 27 June 2016

Walking the walk

Hello my lovelies!

There’s something important I want to talk to you all about today, but before we can dive in I need to give you a little background. A couple of weeks ago on a Saturday night my good friend Charles said to me, “Let’s go on an adventure tomorrow!”
This is exactly what I wanted to hear, I had been feeling a little uninspired lately, maybe even a bit down and an adventure with an old friend sounded like just the ticket to feeling a little more like myself. So we chat for a little bit and decide to go somewhere I had never been before- Dunbar Falls. Waterfall adventure? Umm yes please, where do I sign up?




So fast forward to Sunday morning and I start looking around for a swimsuit, I had just moved into a new apartment and ALL of my clothes are packed up in boxes. I tore the place apart for roughly 90 minutes frantically looking for any bathing suit at all. I came up empty. Frustrated and a little heartbroken I picked up my phone to text Charles and say “Sorry I can’t find a bathing suit, no adventure for me today”. As I was typing the message I stopped, and realized I was falling into an old habit, a negative one.

As someone who has been on the plus side of clothing most of my life not having a bathing suit always meant- no swimming. I felt like that sad little 10 year old who didn’t fit into last summer’s suit, and missed out on lake adventures until the faithful day that Sears would call and deliver me the ugliest most conservative bathing suit my poor mother could find in my size (selection wasn’t exactly at an all time high back in the 90’s for chubby girls).  So I had to ask myself a couple of difficult questions, why did I NEED a bathing suit? Can you not go swimming in any article of clothing you choose? Are you not a grown ass woman who does what she wants? I was left standing in the bedroom speechless, how could something as silly as not having a bathing suit stop me from going on a much needed afternoon getaway? Well it didn’t. Instead I grabbed my favorite caged bralette and a pair of microfiber black underwear, pants, towel and away we went!

Now I am by no means an “outdoorsy” kind of person, (unless you count patio drinks as an outdoor activity, which I do), and Charles knew this but I had committed to our mission to see this glorious waterfall. We started out on our walk down the trail and then things got hairy, there are sections that are washed out with rocks and fallen trees, and even one section where you have to climb. I was almost in tears all I could think was “I can’t do this”, and “I’ve never done anything like this before I’ll break my neck”. I started sharing my concerns with Charles and to my horror he completely ignored me and just kept saying “You can do it!” What a little cheerleader- but not what I wanted at the time.
We finally arrived at the falls after about 30 minutes of hiking. It was beautiful, so peaceful, and t was HOT about 33 degrees that faithful Sunday afternoon. As soon as we got there we sat down for a little rest and had a chat. Charles asked me “Why are you so anxious about the walk back?” and I said without thinking “Because I don’t think I can do it”. He smiled at me and said “But look, you’re here. You’ve already done it!”

Holy crap.
He was right. I had done it. I hiked through the woods without injury in my underwear and I was about to swim in the falls.
Now I know this story might seem like nothing to the average listener. So what you went to a waterfall?



This is what I need to share with you my friends. I learned something huge about myself that day- no matter how far I have come on my journey to being body positive, there will always be new obstacles, and new things to overcome. There will always be old deep rooted fears that are so routine it won’t even occur to me to question them. I never imagined that there was this little sector of my subconscious holding me back from truly enjoying my life. I never imagined that being a fat girl I could keep up with my friends. All I could think of was that wheezing chubby asthmatic kid who couldn’t keep up with the rest of the gym class, but she’s gone now. I am presently in the best shape of my life, I can walk, hike, travel in groups, and have no trouble keeping up the pace and breathing fine; but until this little trip I didn’t know that about myself. This waterfall gave me more than a cool place to hang out on a hot afternoon, it allowed me to surprise myself, and surpass even my own expectations of what my body was capable of.

We see countless PSA’s telling us to love ourselves, and Body Positivity campaigns. We see bloggers and life coaches telling us we are beautiful and we are enough. We talk talk talk, but do we act? This is a call to action. I challenge you to do something new, and you just might surprise yourself. For me it was wearing my underwear just so I didn’t miss out, and going on a hike and keeping up step for step with someone much more fit than I. Was it scary? You bet it was. Did I have fun? Not at first. Would I do it again? I would go right now if I could.



I can’t believe what a profound experience this was for my journey of self love, and I hope that this inspires even just one person to try something new and find another little thing to love about you. Because you can do it and you can live your best life right now- not when you lose 25lbs, not when you get that promotion, not when you get that new apartment, RIGHT NOW. Happiness and personal accomplishments cost you nothing but time.
Surround yourself with people who value you, and value your personal accomplishments but most importantly make sure YOU are one of the people who love you.
Until we meet again my loves!
Xo
Steph



Friday, 10 June 2016

Wear Your Label launch at Robert Simmonds


Well my lovelies I have been out on the town once again! My latest adventure was on location at Robert Simmonds with the wildly talented crew from locally founded and operated Wear Your Label. There was excitement in the air from the moment I walked in the door, after all this was a celebration!



In case you haven’t heard already May 28th was the launch for the first retailer in Fredericton to be carrying Wear Your Label as part of their spring 2016 selection.  If ordering online isn’t your style or you are curious about fit and color now is the time to go check out this great selection of slick pieces that not only look great, but are helping to eliminate the stigma surrounding mental illness.



The launch had a packed itinerary for the day there was a Zumba demonstration at 11am with Melissa Leger, a presentation by Brenda Bravener on holisitic nutrition at 12pm, a yoga demonstration at 1pm with Julie Nowe, and Margaret Langille was also on sight to give out healthy recipes and tips for proper nutrition. Also present with tons of important information was the Canadian Mental Health Association with a lovely friendly representative who was armed and ready with pamphlets and information on programs and services available to anyone who is interested.



Also in attendance was one of the company’s co-founders and CEO Kyle MacNevin! I caught up with Kyle for a few minutes to congratulate him and snap a few pictures. Wear Your Label has come a long way in a short time, but not without a lot of hard work and dedication from Kyle and his entire team.


As someone who has struggled for years with mental illness Wear Your Label is most definitely a cause that hits close to home for me.  It was so wonderful to be in attendance for what I really felt was a historic moment for the Fredericton Fashion Industry, because they did it. They had a vision, they created that vision, and now they are being sold in one of the most respected locally owned stores in the city. Wow.



Wear Your Label, I tip my hat to you for so many reasons. You’re do-ers who saw an opportunity and now as an organization you’re making real change in the way people view both their own illness and the illness of others in an informed and compassionate way.


 Fredtown Fashionista




Contact me! I’d love to hear from you for outfit submissions or any questions about my posts E-mail: fredtownfashionista@gmail.com, Facebook: Fredtown Fashionista, Instagram: FredtownFashionista

Monday, 6 June 2016

Styling for a Sunset

Playing stylist for film and photo shoots has been a pass time of mine off and on for about 10 years now. Since I recently starting working for myself, I have had a bit more free time lately to get more hands on with creative projects again!

 I have been lucky to work with some well known local talents this year! So it was no less an honour when Athenaïs Testi, a well regarded model in the Atlantic Maritime asked if I would style a shoot she was doing with Nathanael Patriquin on a farm! I was told it was going to be at sunset, and that she will be posing with lambs! I went right to work to put together a good choice of outfits that fit the image in my head.


I have a walk in closet of vintage treasures, so it took no time at all to come up with a few looks to play with! They ended up shooting all 4 outfits!
We shot a few weekends ago at Sunshine Miles Garlic Farm, a wonderful little spot out in Durham! 
They had a wide array of great backgrounds and props to shoot with! I brought my Instax mini to get a few behind the scenes Polaroids!




Athenaïs was a poised saint in a sea of black flies. She definitely adapted to her surroundings with an effortless grace! It was admirable! All of the outfits I put together for her worked out so perfect! Here are a few results!


Photos: by Nathanael Patriquin
Model: Athenaïs 
MUAH:  Billy Peterson
Styling and flower crowns: Kayleigh Saad
                        Location/Assistance: Tammy Knox Miles of Sunshine Miles Garlic Farm.


 I could hardly contain myself around the lambs! I am so happy I was involved with this photo shoot, it was definitely a dream team and I hope to work with them all again soon! Whether its with my own designs or statement pieces from my closet, I am pretty much always willing and able to help you set the sartorial mood.


Kayleigh Saad
President - Fredericton Fashion Council
https://www.facebook.com/lunarofferings/